The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
Raymond Loewy’s MAYA design principle, “Most Advanced Yet Acceptable”, helps to explain the Ducati 999’s market failure.
- Read about Pierre Terblanche’s successor to the 916 in Tim Poupore’s “What killed the 999?” from the May 2011 issue of Cycle Canada.
- Learn more about Loewy at http://www.raymondloewy.com/
- See pictures of the 999 on Google image search.
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